Today, hospitality businesses must compete based on "Customer Experience". DTC Workshops founder Sandra Beals is considered a Thought Leader in Consumer Engagement Best Practices and delivers best in class service as well as solutions.
According to Forrester Reports, 2026 is a critical turning point for customer experience (CX) where the focus must shift from surface-level engagement and metrics to delivering authentic value and building trust, primarily through pragmatic AI implementation and operational rigor. DTC Workshops is the go-to service solution for remaining relevant and approachable at every consumer touch-point.
Sandra takes a data-driven approach and leverages advanced analytics when assisting clients. There isn't a "one-size-fits-all" solution but instead, a customized program developed for each client based on business offerings and long-term goals. Clear measures of success and project milestones are established to ensure optimal outcomes.
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