find out what PAST CLIENTS HAVE to say....

“Sandra is truly a DTC/hospitality guru who has been instrumental in training and educating our team on best practices. Her understanding of the customer journey, insights and expertise have enabled our team to execute high-touch hospitality and an authentic connection with our customers. Sandra’s trainings are thorough and approachable. Our team is always inspired after spending time with her”.

Dawn - VP Human Resources

“Your DTC Workshop was packed with tools and best practices that have empowered my student winemakers and staff. Not a minute was wasted. You not only provided us with a very complete list of contemporary sales practices, but you also gave us the resources to make implementation practical. Your workshop had the greatest return on investment of  the programs we hosted this year!  Thanks so much.”

Kevin - Fresno State Winery

“Sandra – Your Direct to Consumer Sales Workshop was super informative and I hope to experience more of your lectures/ workshops to come. We will be implementing many of the learnings right away at the CIA. 

Thank you for the relevant resources shared and top training tools.”

Lindsay - Operations Manager

“Quady Winery worked with Sandra from October 2016 to May 2017, helping us develop and implement a marketing strategy. 

She shared invaluable expertise in DTC marketing, specifically in the areas of Customer Touch-Point scheduling and Vin65/WineDirect implementation, migration and workflow setup. 

Sandra is very organized, efficient, hard-working, and a great communicator.”

Owner

“Our team worked with Sandra through a re-imaging phase of our company.  She was invaluable in looking at our data and giving us new insights in how to think about and use it for both our business and customers advantage.  She evaluated our business and brought new insights into how we could improve our customer experiences. Sandra understands how wineries can best treat their customers and has a great understanding of the world of direct to consumer sales.”

General Manager & Winemaker

“Sandra has been instrumental in guiding our team through a strategic transformation in the DTC wine sales channel. From updating our Wine Clubs program, to better defining our meaningful access points, to reinforcing our wine family story, to showcasing our small-lot wines, to assisting with implementation of mobile POS/CRM strategies, to improving overall channel engagement. This ideal blend of tools, talent and technology is helping us elevate our brand experience at every consumer touchpoint”.

Co-owner & Chief Brand Officer

 “When it came time to invest in hospitality training for our DTC team at Cakebread Cellars, we knew we wanted to work with Sandra at DTC Wine Workshops. She brought a tremendous amount of experience to our trainings and worked with us to make sure our timelines were met. We learned a lot throughout the process and have a much better understanding of priorities and procedures around service.”

DTC Director

“Sandra – I just wanted to say thanks again for the workshop this morning.  It was the most valuable workshop I have attended in the wine industry to date, and the majority of the information was not only helpful, but new to me.  I will definitely be signing up for more in the future.”

General Manager - Anaba Wines

“I had the privilege of attending Sandra’s workshop and I found her checklist for consumer engagement strategies to be incredibly helpful. Having a tangible guide on how to create meaningful connections with guests was truly next level. The tools have already been very helpful and I can’t wait to go through the rest of it!”

Tasting Room Manager

"Sandra and I have partnered on a number of marketing initiatives associated with The Luxury Marketing Council and DTC marketing. She brings fresh perspective, creative flair and marketing insight based on hard-earned experience and results. And her business network is unsurpassed in breadth and quality. We are a better organization because of our association with Sandra and her DTC Wine Workshops."

Owner - Luxe SF

"I have known and partnered with Sandra for years and from my view, Sandra's support of me / my company Convergent Computing as a partner has been great. 

Sandra's level of professionalism  is exceptional. She is smart, great at relationships and honest. I highly recommend her."

Owner - Convergent Computing

"It is a continuing pleasure for me to work with Sandra on behalf of CANVAS' education programs. Sandra has presented very well received workshops on direct to consumer sales and marketing best practices through our training partnership. The feedback and referrals from attendees are exceptional. Her industry insights and subject matter expertise provide serious value for this important areas of revenue growth and brand expansion."

Owner - Concierge Alliance Napa Sonoma