find out what my community has to say....

“Sandra is truly a DTC/hospitality guru who has been instrumental in training and educating our team on best practices. Her understanding of the customer journey, insights and expertise have enabled our team to execute high-touch hospitality and an authentic connection with our customers. Sandra’s trainings are thorough and approachable. Our team is always inspired after spending time with her”.

Dawn - VP Human Resources

“Your DTC Workshop was packed with tools and best practices that have empowered my student winemakers and staff. Not a minute was wasted. You not only provided us with a very complete list of contemporary sales practices, but you also gave us the resources to make implementation practical. Your workshop had the greatest return on investment of  the programs we hosted this year!  Thanks so much.”

Kevin - Fresno State Winery

“Sandra – Your Direct to Consumer Sales Workshop was super informative and I hope to experience more of your lectures/ workshops to come. We will be implementing many of the learnings right away at the CIA. 

Thank you for the relevant resources shared and top training tools.”

Lindsay - Operations Manager

“Our team worked with Sandra through a re-imaging phase of our company.  She was invaluable in looking at our data and giving us new insights in how to think about and use it for both our business and customers advantage.  She evaluated our business and brought new insights into how we could improve our customer experiences. Sandra understands how wineries can best treat their customers and has a great understanding of the world of direct to consumer sales.”

Bruce - General Manager & Winemaker

“When it came time to invest in hospitality training for our DTC team at Cakebread Cellars, we knew we wanted to work with Sandra at DTC Wine Workshops. She brought a tremendous amount of experience to our trainings and worked with us to make sure our timelines were met. We learned a lot throughout the process and have a much better understanding of priorities and procedures around service.”

David - DTC Director

“Sandra has been instrumental in guiding our team through a strategic transformation in the DTC wine sales channel. From updating our Wine Clubs program, to better defining our meaningful access points, to reinforcing our wine family story, to showcasing our small-lot wines, to assisting with implementation of mobile POS/CRM strategies, to improving overall channel engagement. This ideal blend of tools, talent and technology is helping us elevate our brand experience at every consumer touchpoint”.

Cynthia - Co-owner, Chief Brand Officer